“Design anything; publish anywhere”

Founded: 2012 in Sydney, Australia

Category: Software (Application)

Primary office: Sydney (Australia)

Core technical team: Sydney, Australia

Status: Private

Employees: 400

Amount raised: $252.3 million (11 rounds – October 2019)

OVERVIEW

  • Provides universal access to design tools by enabling both designers and non-designers to use template stock of millions of design contents or create their own graphic design
  • Provides a multi-channel integration and delivery system allowing users to do whatever they want with their designs

 

PERFORMANCE METRICS

  • Valuation – $3.2 billion (2019)
  • Revenue – $25.1 million (2019)

 

ACHIEVEMENTS

  • 20 million users in 190 countries (2019)
  • Three major acquisitions in less than 2 years (Pixabay, Pexels and Zeetings)
  • Launched Enterprise Design multichannel platform
  • Launched Mobile-first, which allows mobile-enabled presentation slide/decks
  • 4.9 million monthly app downloads

Sells

  • Monthly Subscriptions that allows users and companies to create designs, save designs into different folders and schedule social media sharing.
  • Multi-channel design and illustration software (including Creator, Poster, Story and Video maker)
  • Online Marketplace connecting users with designers and photographers; eliminates challenges with licensing Images
  • Enterprise Design solutions for companies including approval workflows, campaign management and digital asset management

Channels

  • Online and Mobile user-friendly Interface both for single users and companies
  • Partnership with Dropbox to increase access to stored media for design

Competencies

  • Female-led/founder-led management team (CEO/Co-founder – Melanie Perkins)
  • Expert Design Community
  • Design platform available in 100 languages

Resources

Assets

  • 5% uptime design platform
  • Currently used by 85% of Fortune 500 companies
  • Design platform compatible with 76 different technologies

Processes

  • User-friendly online design platform
  • Multi-Channel, multi-technology integration platforms – available on desktop, online & mobile
  • Affiliate program to promote and drive traffic to the design platform

Priorities

  • Vision: 3.2 billion users on Canva platform
  • Increase highly skilled workforce
  • Diversify Product offerings
  • Increase Competitive Edge

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales.
  2. Increase market share by selling products and services that the target market perceives to be better than available alternatives
  3. Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
  4. Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace
  5. Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale.
  6. Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales
  7. Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
  8. Sell high quality products at lower prices compared to competitors to gain market share
  9. To increase value, attain stakeholders’ trust by improving cybersecurity of the company and the players it works with

References


Contributors

  • Yinka Olanrewaju-Olawepo
  • Dan Craigen