“Make the right move. Automate now.”

Founded: 2015 in Beijing, China

Category: Industrial automation, logistics, robotics, warehousing

Primary office: Beijing (China)

Core technical team: Beijing, China

Status: Private

Employees: 800+

Amount raised: $439.4M

(6 rounds – June 17, 2020)

OVERVIEW

  • Specializes in smart logistics
  • Applies advanced robotics and artificial intelligence to create efficient, flexible and reliable solutions to improve logistics efficiency and achieve intelligent upgrades
  • Served over 300 customers in e-commerce, retail, footwear, pharmaceuticals, 3PL, manufacturing and automotive industries

 

PERFORMANCE METRICS

  • Estimated valuation: $1 billion
  • Estimated revenue: $10 million to $50 million
  • Robots: 10,000+
  • R&D engineers: 400+
  • Global Automated Mobile Robot (AMR) market share: 10%
  • Patents: 300+
  • Countries: 20+

 

ACHIEVEMENTS –

  • Achieved global footprint: Asia, Southeast Asia, Europe, America and Oceania
  • Offices in Hong Kong, Japan, Germany and the United States
  • Over 80% market share of the Asia-Pacific market
  • Won the China AI TOP 50 (2018)
  • Reddot award winner (2018)
  • Invited presentation from Deliver, Europe’s biggest e-logistics marketplace, on “Robot-as-a-Service to warehouses” in London (2018)
  • China New Economy Award by Frost & Sullivan – Robotics innovation in Supply Chain Excellence (2018)
  • Sponsored the Logistics Innovation Award (2019)
  • Ledger 40 Under 40 by Fortune
  • Won RBR50 (Robotics Business Review) innovation award as one of the world’s top 50 robotics companies for two consecutive years (2019-2020)

Sells

  • Picking system (boosting efficiency by over 200%):
    • Goods-to-Person picking solution: Uses P series robots to move the inventory shelves and pallets to the picking station, completely eliminating redundant walking by picking workers, improving the accuracy of picking, and reducing labor intensity
    • Bin-to-Person picking solution: Achieves high-density storage by using the innovative Geek+ C200 and narrow aisle design, while maintaining high efficiency
    • Order-to-Person picking solution: Uses A-series robots to assist workers by carrying order boxes to picking stations
  • Moving system to replace the conveyor belt:
    • Lift solution: includes simultaneous localization and mapping navigation that enables autonomous mobile robots (AMRs) to follow virtual lines in complex environments
    • Tugger solution: Positions and handles carts accurately, efficiently and adaptively
    • Bin mover solution: Offers customizable single-box and multi-box operating mechanisms of different sizes, including rollers, conveyor belts, etc.
    • Robot arm hybrid: Offers high efficiency, flexibility, and agility, replacing traditional automated guided vehicle (AGV) and conveyor belts to complete final loading and production steps
  • Innovative smart forklift that automates full storage process fast, accurately and safely. Includes a series of trucks to perform different functions such as production line transfer, pallet handling, high level storage and intensive storage
  • Industry-leading sorting system:
    • Floor-based Sorting solution: Monitors robot traffic and balances the task of each robot to achieve maximum sorting efficiency
    • Multi-layer Sorting solution: Packing, sorting, and loading areas are highly integrated, optimizing the whole outbound process, realizing unmanned sorting operations
  • Smart Warehouse system: A one-stop service for robotic warehouse operations, offering flexible solution design and simulation covering the entire process of warehouse automation
  • Smart Factory system: The system uses industrial IoT (Internet of Things), 5G technology, edge computing and MES (Manufacturing execution system), being able to guide, initiate, respond, and report with real-time and accurate information

Channels

  • Online and Mobile user-friendly Interface with detailed introduction of technologies, products and industry solutions in three languages (Chinese, English and Japanese)
  • Logistics cooperation with global famous brands: Nike, Decathlon, Walmart, Dell, Suning
  • Ecological partnership with industry giants (e.g., Microsoft and Intel)
  • Service Partner Program: Courses and onsite training
  • Free white paper download channel on company website

Competencies

  • Founder-led Management team – extensive knowledge in robotics, embedded software/hardware, software engineering, artificial intelligence, machine learning, optimization
  • Financing ability – became the world’s most highly financed company in the field of logistics robots (2018)
  • Nearly 400 core patents
  • Partnership with renowned brands at home and abroad

Resources

Assets

  • Robot-as-a-Service (RaaS) providing an integrated service solution for intelligent warehouse and distribution
  • Machine learning, artificial intelligence and operational optimization algorithms
  • Core technologies: robots, domain specific software (with machine learning, artificial intelligence and operational optimization)
  • Stable and broad customer base: the scope of customers covers but is not limited to apparel, e-commerce, retail, third party logistics, manufacturing, cosmetic, books, food and other industries
  • User-friendly omni-channel platform for quick insight

Processes

  • Robotic intelligent logistics solutions and one-stop supply chain services using robots, artificial intelligence, big data, cloud computing and IoT technologies
  • RaaS as a business model to provide service to customers
  • Sales, leasing, lowering the threshold for use, and enabling users to employ related technical solutions faster
  • 24/7 technical support: 24/7 help desk, remote technical support, system maintenance and upgrade
  • Spare parts service supported by inventory and manage service material logistics around the clock and from all over the world
  • Training courses
  • Service delivery: highly skilled and experienced service team, properly managed service materials, diverse service offerings and well-defined service procedures

Priorities

  • Vision: establish a fully automated and intelligent supply chain globally
  • Technology innovation and commercial application
  • Increase Customer focus
  • Ride artificial intelligence trend
  • Continually improve Robot-as-a-Service offering

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Apply big data, machine learning and artificial intelligence to generate predictive analytics and enhance automation
  2. Specify the kinds of innovation that are important for the company (e.g., technological capabilities that are hard to imitate, business model innovation, rapid routine innovation), how the innovation will create value for stakeholders, and how the company will capture part of the value created as revenue
  3. Develop and sell products and services that address a problem, job to be done or a need that is widespread, growing, important, urgent, and manifests itself in diverse ways
  4. Provide customers an online catalog with detailed descriptions of offered products and services that helps them make purchasing decisions
  5. Sell offers that the target market perceives better than available alternatives
  6. Apply digital technology to brand, market, sell, and service customers more cost effectively than competitors
  7. To globalize the local, develop core product that can be readily disseminated worldwide; integrate local innovation into global themes, products and services; insert local actors into global communication systems; and learn from multiple local experiences
  8. Use ecommerce to complement brick and mortar stores to increase the customer base, serve customers with no geographical barrier and improve customer satisfaction through providing services 24/7
  9. Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace

References

  1. Baidu.com. (2017). 北京极智嘉科技有限公司_百度百科. [online] Available at: https://baike.baidu.com/item/%E5%8C%97%E4%BA%AC%E6%9E%81%E6%99%BA%E5%98%89%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8.
  2. Crunchbase (2015). Crunchbase. [online] Available at: https://www.crunchbase.com/organization/geek [Accessed 6 Jul. 2020].
  3. Huanqiu.com. (2010). 极智嘉打造优质物流机器人产品 助力企业迈入智慧物流. [online] Available at: https://smart.huanqiu.com/article/9CaKrnKms32 [Accessed 7 Jul. 2020].
  4. www.geekplus.com. (n.d.). 极智嘉科技–官网. [online] Available at: https://www.geekplus.com/ [Accessed 6 Jul. 2020].
  5. 中国企业家网 (2019). 创业5年占据亚太市场超80%份额,这家中国机器人公司的海外淘金秘诀是什么. [online] Sina.com.cn. Available at: https://finance.sina.com.cn/roll/2019-10-31/doc-iicezuev6126760.shtml [Accessed 8 Jul. 2020].

Contributors

  • Nan Yang