“Turn shoppers into customers”

Founded: 2012 in Tel-Aviv, Isreal

Category: Cybersecurity

Primary office: Tel-Aviv, Isreal

Core technical team: Tel-Aviv, Isreal

Status: Private

Employees: 420

Amount raised: $165 million  (6 rounds – November 2019)

OVERVIEW

  • E-commerce fraud prevention platform offering account protection and payment authorization solutions for businesses
  • Enables increasing revenue at every step of the e-commerce path to purchase
  • Products enable merchants to increase sales, reduce cost of fraud, and provide an improved customer experience
  • Protects client bottom line and brand
  • Scalable, adaptable fraud solution

 

PERFORMANCE METRICS

  • Valuation – $1 billion (2019)
  • Revenue – $100 million+ (2018)

 

ACHIEVEMENTS

  • Calcalist’s top 50 – Riskified #1 (2019)

Sells

  • Payment and fraud-prevention solutions
  • Products
    • Chargeback guarantee – turning fraud operations into growth by boosting sales and cutting costs; entering new markets with frictionless fraud review; never pay another chargeback – every approval is 100% guaranteed
    • Account protection – stop malicious actors from taking over accounts, exploiting loyalty programs and abusing sales promotions
    • Alternative payment – Deco – 10% of good customers are declined; Riskified’s Deco recognizes legitimate shoppers and lets them complete their purchase; Riskified pays the vendor
    • Pre-auth decisions – product improves cart retention/payment in light of European Strong Customer Authentication requirement by performing a frictionless transaction risk analysis (TRA)

Channels

  • Website
  • Conferences
  • Partner program – technology partners, solution partners

Competencies

  • Machine learning and artificial intelligence applied to fraud and risk management
  • Big data analytics
  • Risk management
  • Solution operate at the intersection of merchants, banks and consumers with the objective to optimize online and omni-channel paths-to-purchase

Resources

Assets

  • Riskified artificial intelligence platform and database of 1 billion transactions and account events:
    • to differentiate between good/bad logins
    • data at checkout improve recognition of good customers
  • APIs that enable partner integration with Riskified products (API Integration Guide)
  • 3rd party access to Strip for payment information

Processes

  • Uses chargeback-guarantee model to align Riskified incentives with those of its client merchants
  • Solutions are customizable to client verification requirements (including risk thresholds)
  • Identification of policy abuses, sales promo abuses, and marketplace scams
  • Artificial intelligence and Big Data analytics support all product offerings and are customizable to client requirements and meet regulations
  • Riskified at every step of the eCommerce transaction: login, checkout, authorization, fraud review and final capture/decline

Priorities

  • Continuing to grow the business
  • Expanding product lines
  • Increasing geographic coverage

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales
  2. Use scientific and technological advances to develop innovative offers
  3. Apply big data, machine learning and artificial intelligence to generate predictive analytics and enhance automation
  4. To defend against automated cybersecurity campaigns, apply automated detection, response and remediation
  5. Deliver better performance on the metrics that customers care about
  6. Combine company resources with those of other resource owners to create value that cannot be created by your company alone
  7. Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
  8. Increase demand by using scientific and technological advances to develop innovative products and services
  9. Increase sales by offering a varient of products and service to each market
  10. Increase sales sales by applying big-data analytics to produce information about users, suppliers and customers
  11. Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace