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“Sleep more. Stress less. Live better” |
Founded: 2012 in San Francisco, USA
Category: Consumer & retail Primary office: San Francisco, California Core technical team: San Francisco, California Status: Private Employees: 100 Amount raised: $143 million (8 rounds – September 2019) |
OVERVIEW
PERFORMANCE METRICS
ACHIEVEMENTS
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Sells
- Subscription-based guided meditation
- Calm for Business – corporate onboarding for employee mental health welfare
- Online Store for relaxation and Sleep products (Sleep masks, Sleep mist, Calm book, Blankets, etc.)
- E-gift cards
- Products target better sleep, improved performance, reduced stress, building self-esteem, increase happiness, reduce anxiety and develop gratitude
Channels
- Desktop and Mobile Apps (iOS & Android)
- E-commerce for Calm products
- Partners with renowned mindfulness and neuroscience experts for masterclasses on mindfulness and relaxation
Competencies
- Founder-led Management team
- Data Analytics
- Search engine optimization
Resources
Assets
- 100+ hours of relaxation/mediation premium content including over 120 sleep stories
- 14 registered trademarks
- Exclusive Album rights with renowned electronic artistes e.g. Moby
- Available in 6 languages across 190 countries
- Group of distinguished academic researchers and clinicians who guide and review Calm’s efforts – aiming for scientific soundness and effectiveness
- Various published papers and ongoing studies on effectiveness of Calm for its clients
Processes
- User-friendly “free to download” customizable App
- Relaxed mind in just 10 minutes
- New sleep stories added weekly
- Seamless online gift card and purchase and redemption
Priorities
- Increase customer base
- Increase cross-border operation/global footprint
- Diversify product offerings
Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely
- Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales.
- Sell products and services that the target market perceives to be better than available alternatives
- Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
- Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace
- Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales
- Build internet-based capabilities to acquire and retain customers during the initial stages of company development
- Combine two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
References
Calm website. https://www.calm.com/
Crunchbase. 2019. Calm. https://www.crunchbase.com/organization/calm-com#section-funding-rounds
Field, H. 2019. From $0 to $1billion valuation in 7 years: how the co-founder of the calm app pivoted from online games to meditation. [online]. Entrepreneur. https://www.entrepreneur.com/article/321960
Hess, A. 2019. The App that tucks me in at night. [online]. New York Times. https://www.nytimes.com/interactive/2019/07/17/arts/calm-app-sleep-meditation.html
Owler. 2019. Calm. https://www.owler.com/company/calm
Contributors
- Yinka Olanrewaju-Olawepo