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“We envision a world where anyone, anywhere can transform their life by accessing the world’s best learning experience” |
Founded: 2012 in San Francisco, USA
Category: Cybersecurity Primary office: Mountain View, CA (USA) Core technical team: San Francisco, USA Status: Private Employees: 315 (Core) Amount raised: $313.1 million (9 rounds – April 2019) |
OVERVIEW
PERFORMANCE METRICS
ACHIEVEMENTS
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Sells
- Course subscriptions and specializations
- Signature tracks to earn official certificate of completion
- Corporate e-training/e-learning
- Degree programs (undergraduate and graduate)
Channels
- Partners with over 200 world-class and highly rated universities and organizations to deliver online courses
- Online discussion forum and “Study buddies” to further aid comprehension
- Partnership with Google to offer subsidized subscriptions – Grow with Google program
Competencies
- Global translator community to provide high-quality translation of delivered courses online in over 30 languages
- Founders – Andrew NG and Daphne Koller – former Stanford University computer science professors
- Platform that uniquely brings together clients, stakeholders, courses, etc., in support of skills development
Resources
Assets
- Content developed by notable Institutional partners including Stanford University, Columbia University, John Hopkins, University of Michigan and IESE Spain
- Business Enterprise Partnership with over sixty Fortune-500 companies. For example, Google, P&G and Amazon
- Mobile learning app
- Sharable certificates
- Coursera platform that brings together clients, stakeholders, courses, etc.
- Coursera community (29,000 members), partners (over 200 partners, across 48 countries offering almost 4,000 courses), beta testing community and a global translator community
Processes
- Beta-testers to review courses for quality and effectiveness before launch.
- Affiliate program to increase course offerings through catalog metadata and course listings on partner websites
- Academic and technical support
Priorities
- Increase diversity of available courses and learning alternatives
- Grow user/subscriber base
- Intensify global reach, inclusion and engagement of more universities and colleges.
- Improve data analytics to better understand trends and improve course offering and delivery strategy
Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely
- Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales.
- Increase value by using a compelling image of the desired future company to convince others to provide the funding and resources the company requires
- Sell high quality products at lower prices compared to competitors to gain market share
- Increase profitability by applying processes that make products and services easier to understand, produce and deliver
- Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales
- Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale.
- Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
- Dedicate teams with strong mix of marketing and technical skills to increase the number of new customers and the retention rate of existing customers
- Arrange and apply resources from different regions to increase profitability
- Increase sales by applying big-data analytics to produce information about users, suppliers and customers
References
- Cousera website. https://www.coursera.org/
- Crunchbase. 2019. Cousera. https://www.crunchbase.com/organization/coursera#section-funding-rounds
- Eckstein, J. 2019. How cousera makes money. [online]. Investopedia. https://www.investopedia.com/articles/investing/042815/how-coursera-works-makes-money.asp
Contributors
- Yinka Olanrewaju-Olawepo
- Dan Craigen