“The digital product design platform powering the world’s best user experiences

Founded: 2011 in New York, USA

Category: Application Software

Primary office: New York, NY

Core technical team: New York, NY

Status: Private

Employees: 1300+

Amount raised: $350.2 million  (8 rounds –  2018)

OVERVIEW

  • Provides an online design collaboration platform for startups, corporations, and design agencies, which allows users to research, design, and test products for web and mobile
  • Enables users and the community of designers to have access to real-time data insights and offers tools for prototyping, task management, workflow management and version control

 

PERFORMANCE METRICS

  • Valuation: $1.9 billion (2018)
  • Annual Revenue: $115 million (2019)

 

ACHIEVEMENTS

  • 5 million+ users
  • Serves 100 percent of the Fortune 100 companies
  • Used by 65,000+ companies
  • 6.3 million+ monthly website visits

Sells

  • InVision Cloud – a full design collaboration cloud suite for improved design-to-development processes
  • InVision Studio – a screen design tool.
  • InVision Design System Manager (DSM) – where design teams can manage their assets and best practices at scale from one place.
  • Marketplace by InVision – sells fashion and digital items in partnership with Printfection

Channels

  • User friendly Interfaces – desktop, mobile and web
  • Integration with third party websites and platforms.
  • Integration with third part collaboration tools such as Microsoft Teams, JIRA and Dropbox
  • Inside InVision – a publication used primarily for announcing updates and new releases.

Competencies

  • Culture of Co-ownership: thinking and acting just like owners (users) do.
  • Partners & Integrates with top business technology for enjoyable seamless experience – e.g., Adobe, Sketch, Microsoft, Slack, Dropbox
  • Enterprise-grade security – private cloud option, single sign on integration, two factor authentication and EU GDPR compliant

Resources

Assets

  • Founder-led management team.
  • Large Design Ecosystem: Inside Design, DesignBetter.Co – for learning, support, inspiration and collaboration
  • 1300+ employees across 20+ countries.
  • Proprietary algorithm and data with 7 registered trademarks.
  • Single venture fund; InVision Fund
  • Top rated Clientele – e.g., Amazon, Uber, Netflix, Mailchimp, Lyft

Processes

  • Customer support interactions through media channels such as email, social media, hotlines, AI powered chatbot systems.
  • Processes aimed at product validation and evolution as a result of customer feedback.
  • Rapid market segment acquisition – serves 100% of the Fortune 100 companies.
  • Single sign-on & Enterprise security features
  • Flexible design interfaces: On the go-Free hand, Boards & Studio
  • Offers training services for Cloud, Enterprise & Studio
  • Simplification of prototyping that allows fast and quality design iterations.

Priorities

  • Design iterations: continually improving bad versions through consumer feedback.
  • Increase collaboration & global footprint

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
  2. Increase demand by enabling users to participate in product and service development
  3. Increase demand by using scientific and technological advances to develop innovative products and services
  4. Dedicate teams with strong mix of marketing and technical skills to increase the number of new customers and the retention rate of existing customers
  5. Increase demand by meeting or exceeding international product and service standards to overcome barriers to trade and position company as a world-class quality supplier
  6. Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales
  7. Advance product designs and high-quality customer services to increase demand

References

Bloomberg. 2020. InVision. https://www.bloomberg.com/profile/company/0191705D:US

Craft. 2020. InVision. https://craft.co/invision-app

Crunchbase. 2020. https://www.crunchbase.com/organization/invisionapp#section-overview

InVision website. 2020. https://www.invisionapp.com/

Owler. 2020. https://www.owler.com/company/invisionapp

TechCrunch. 2018. InVision valued at $1.9 billion, picks up $115 million Series F. https://techcrunch.com/2018/12/11/invision-valued-at-1-9-billion-picks-up-115-million-series-f/


Contributors

  • Oluwasola Adare
  • Yinka Olanrewaju-Olawepo