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“The private social neighborhood app for you and your neighbors.”
We are Nextdoor. We are simply you and your neighbors, together. |
| Founded: 2010 in San Francisco, USA
Category: Social Networking Primary office: San Francisco, CA (USA) Core technical team: San Francisco, USA Status: Private Employees: 450 (est.) Amount raised: $455.2 million (9 rounds – September 2019) |
OVERVIEW
PERFORMANCE METRICS
ACHIEVEMENTS
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Sells
- Nextdoor for Business – sponsored ads and promotions to community members
- Verified location data for targeted and personalized offerings/advertisements
- Nextdoor for Public Service – Direct engagement with community members for police, government, agencies, etc
Channels
- Online and Mobile user-friendly Interface
- Partnership with City Government, Police Dept, Real Estate Agents, Business Owners & Enterprises
- Multi-sided platform and highly targeted online adverts (as part of community stream)
Competencies
- Female founder led, CEO – Sarah Friar
- Secured and encrypted Private Network.
- Leadership team consist of former executives/employees at Google, Twitter, Yahoo, Square & Amazon
Resources
Assets
- Address and Postal Code Verification for reliability and security – verified identities
- Partners with Oracle & Live Ramp to provide third party targeting data
- Scalable platform servicing over 250,000 neighborhoods
Processes
- Online and Mobile app-enabled platforms (including Web, iOS, Android)
- Multiple Address verification methods – Postcard, Geo-location, Referral
- Private Network – Neighborhood groups restricted to only community members
- Community guidelines and moderation processes to ensure inclusiveness and civility in virtual interactions
- Focus on privacy with increasing processes to mitigate racial profiling
- CRM ingestion and lookalike modelling
Priorities
- Improve targeting and personalization for increased service offerings
- Increase synchronized and friction-free ads for all stakeholders
- Improve security, respect and privacy around connections and interactions
- Increase profitability; have been experimenting with monetization approaches
Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely
- Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale.
- Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales.
- Increase sales by applying big-data analytics to produce information about users, suppliers and customers
- Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content and quality messaging to increase sales
- Increase profitability by improving links, interactions and shared purpose with local organizations in each region the company operates
- Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
- Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace
References
Azevedo, M. 2019. Nextdoor raises $123 million at $2.1 billion valuation to grow globally. [online]. Crunchbase News. https://news.crunchbase.com/news/nextdoor-raises-123m-at-2-1b-valuation-to-grow-globally/
Crunchbase. 2019. Nextdoor. https://www.crunchbase.com/organization/nextdoor#section-funding-rounds
Flynn, K. 2018. How Nextdoor is using verified location data to quietly build a big ads business. [online]. Digiday. https://digiday.com/marketing/nextdoor-ads-verified-homeowners/
Nextdoor website. https://www.nextdoor.com
Owler. 2019. Nextdoor. https://www.owler.com/company/nextdoor
Contributors
- Yinka Olanrewaju-Olawepo
- Dan Craigen
