Sumo Logic

 

“Empowering the people who power modern business”

Founded: 2010 in California, USA

Category: Artificial Intelligence

Primary office: Redwood City, California (USA)

Core technical team: Redwood City, California (USA)

Status: Private

Employees: 1000

Amount raised: $345 million (6 rounds – April 2019)

OVERVIEW

  • Enables enterprises to use cloud technology capabilities, machine learning and artificial intelligence to scale.
  • Enables faster data log analysis and monitoring as well as the transformation of sources of big data into real-time, usable insights
  • Analytics supports enterprises digitally and improves security and operational processes
  • Platform enables enterprises to easily detect and investigate indicators of compromises (IoC) and thereby improve compliance with information security and cybersecurity requirements or policies

 

PERFORMANCE METRICS

  • Valuation – $1 billion (2019)
  • Revenue – $130 million (2019)

 

ACHIEVEMENTS

  • Supports 2000+ enterprises
  • Process 200+ petabytes of data and handles 20+ million queries for 2000+ enterprises around the world
  • First & only technology continuous intelligence report on the state of cloud operation of modern application stack – provides a data-driven guide to companies using or intending to shift to cloud operations
  • Forbes Cloud 100 (2018 & 2019)

Sells

  • Real-time SaaS platform to operate and secure enterprise applications at cloud scale
  • Operations analytics, security analytics, business analytics
  • Integrations with enterprise systems
  • Subscriptions for professionals and enterprises

Channels

  • Direct B2B API integrations
  • Technology partners, system integrators and resellers, managed service providers, SOC integration

Competencies

  • Founder-led Management team
  • Expertise in DevSecOps management and compliance required to scale
  • Multi-tenant scalable and elastic cloud infrastructure
  • Artificial Intelligence, Machine learning, Multi-Cloud support
  • Sophisticated & real-time data analytics to enable fast decision making (over 30 million searches and 500 trillion records daily)

Resources

Assets

  • Over 150 different business applications and API integrations including SaaS, VPNs and SSOs for remote and secured operations,
  • Partners with top business technologies e.g. Amazon AWS, Salesforce, Cisco, Google, Microsoft, etc.
  • Unified platform for technology teams to efficiently and concurrently manage development, operations and security.
  • Open source tools such as FluentD, Prometheus and CollectD
  • Open collection APIs
  • Various certifications and accreditations

Processes

  • Company data (from Apps, micro-services, cloud systems, SaaS servers, mobile devices, 3rd-party systems and feeds) analyzed by Sumo Logic analytics (multi-tenant, scalable and elastic, machine learning, API, advanced analytics, security) servicing company stakeholders (DevOps, engineering, IT Ops, customer success, products, data scientists and SecOps)
  • Optimized analytics for logs, metrics, and events; powerful real-time analytics; streaming data processing
  • Secure by design (platform built with security-first principle in and for the cloud)
  • Customizable, user-friendly dashboard for insights and decision-making
  • 24/7 technical support
  • Adopts business use cases to provide better insights e.g. SIEM (Security, Information and Events Management)
  • Supports and automates compliance to security and operational policies such as HIPAA, PCI-DSS, SOC 2.0
  • Initial free trial for its Continuous Intelligence Platform for businesses
  • Sumo free – for Individuals and small business to execute small projects
  • Flexible payment option for bigger businesses and projects – Pay as you grow

Priorities

  • Increase product offerings
  • Increase Cross-border operations/drive global expansion

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Increase sales by applying big-data analytics to produce information about users, suppliers and customers
  2. Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale.
  3. Increase profitability by enforcing policies and procedures for resource configuration, production and coordination, information search and gathering, bargaining, and accountability and enforcement
  4. Increase value by forming good opportunities, combining external and internal resources, and operating across borders to raise capital
  5. Increase profitability by improving links, interactions and shared purpose with local organizations in each region the company operates
  6. Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace

References

Bridgewater, A. 2019. Sumo Logic bids to define the Intelligence economy. [online]. Forbes. https://www.forbes.com/sites/adrianbridgwater/2019/09/12/sumo-logic-bids-to-define-the-intelligence-economy/#4e5023b41490

CBInsights, The Global Unicorn Club. https://www.cbinsights.com/research-unicorn-companies

Crunchbase. 2019. Sumo Logic. https://www.crunchbase.com/organization/sumo-logic/funding_financials

Sumo Logic website. https://www.sumologic.com/

Owler. 2020. Sumo Logic. https://www.owler.com/company/sumologic


Contributors

  • Yinka Olanrewaju-Olawepo
  • Dan Craigen