ZipRecruiter

“We actively connect people to their next great opportunity”

Founded: 2010 in California, USA Category: Marketplace (Employment) Primary office: Santa Monica, California (USA) Core technical team: Santa Monica, California (USA) Status: Private Employees: 1000 Amount raised: $219 million (Two rounds 2014, 2018)

OVERVIEW Online search engine for temporary and full-time opportunities Uses artificial intelligence techniques to match employers with job seekers Connects millions of employers and job seekers through both mobile and email services   PERFORMANCE METRICS Valuation – $1.5 billion (2019) Revenue – $160 million/year (2018) PPS – $8.29 (Oct. 2019)   ACHIEVEMENTS The #1 rated job search application on Android and iOS Over 1,000,000 employers have used ZipRecruiter to hire 10,000 new companies subscribe every month Over 7 million active job seekers each month Over 40 million job alert email subscribers Sends jobs to over 100 job boards with one submission Over 1.5 million businesses and 430 million job seekers used its platform (2018) Partnered with Google (2019), Facebook (2017), and Twitter for more aggregators Partnered with Kwantek (2019), ADP (2018), American Red Cross (2017) for free job postings 2014: Raised $63 million in funding, the biggest Series A round in Los Angeles history Added new members to the board, raised $156 million in the second round of funding at a valuation of over $1 billion (2018)

Sells

• Enables the smartest way to hire, for any sized company, in every industry
• Reaches out to millions of active job seekers
• Connects millions of businesses and job seekers through mobile, web and email services
  • Build partnerships with best job sites on the web
  • Jobs posted on ZipRecruiter are instantly sent to a network of over 100 job sites
  • Matches qualified candidates with appropriate opportunities proactively
• Enables third parties to create and customize their own job board with corporate branding

Channels

• ZipSearch – display over 8 million jobs directly on customer site
• ZipAlerts – fully managed white-label emails (ZipRecruiter sends client’s audience job alert emails with client’s branding)
• ZipPost – client enterprise sends business owner referrals and receives payment (both make money when referral posts jobs)
• Jobboard.io – client enterprise can run their own flexible job board

Also leverages:

• Over 100 job distribution partners
• Market via social media sites, including Facebook, LinkedIn, and Twitter
• Established partnerships with the best job boards on the web.
• Lists that feature the company:
  • California Software Companies with Early Stage Venture Funding
  • Internet Companies with Early Stage Venture Funding
  • Private Western US Companies (Top 10K)
  • United States Companies (Top 10K)

Competencies

• Uses artificial intelligence driven smart matching technology (which disrupted the recruitment and hiring industry) linking candidates with appropriate jobs
• A platform with a dashboard backed by powerful technology, that allow employers to add pre-screen interview questions, post on social networks, reuse job slots with a mobile friendly interface and premium customer support
• Actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services
• Website Tech Stack: Actively use 26technologies for its website. These include Viewport Meta, iPhone / Mobile Compatible, and SSL by Default
• Company Tech Stack: Uses 71technology products and services including Google Analytics, WordPress, and Vimeo

Resources

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

1. Increase value by using a compelling image of the desired future company to convince others to provide the funding and resources the company requires
2. Increase value by being responsible and accountable for creating and making visible the quantifiable benefits the company delivers its stakeholders, including customers, partners, investors, members of the company’s value chain, society, and others
3. Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
4. Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales
5. Increase market share by selling products and services that the target market perceives to be better than available alternatives
6. Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
7. Increase demand by using scientific and technological advances to develop innovative products and services
8. Advance product designs and high-quality customer services to increase demand
9. Increase sales by applying big-data analytics to produce information about users, suppliers and customers
10. To increase value, attain stakeholders’ trust by improving cybersecurity of the company and the players it works with
11. Increase profitability by applying processes that make products and services easier to understand, produce and deliver
12. Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace

References

• https://www.crunchbase.com/organization/ziprecruiter#section-overview
• https://www.ziprecruiter.com/
• https://en.wikipedia.org/wiki/ZipRecruiter
• ZipRecruiter’s Ian Siegel uses artificial intelligence to disrupt industry https://www.forbes.com/sites/elizabethmacbride/2017/10/31/meet-the-jobs-startup-with-leverage-to-bring-google-and-facebook-to-the-table/#2bc5238a33fb
• How AI Aids Small Business Hiring: An Interview With ZipRecruiter’s CEO https://www.forbes.com/sites/elizabethmacbride/2017/10/31/meet-the-jobs-startup-with-leverage-to-bring-google-and-facebook-to-the-table/#2bc5238a33fb
• Primeunicorn Index. 2019. ZipRecruiter, Inc. https://www.vcexperts.com/prime_unicorn_companies/aaa72b69-ad69-46a7-8216-2bf8921ae64a.pdf

Contributors

• Renuka Gamage