“Making Video connections Frictionless”

Founded: 2011 in San Jose, USA

Category: Software (Communications)

Primary office: San Jose, CA (USA)

Core technical team: San Jose, USA

Status: Public

Employees: 2240

Amount raised: $985.5 million (6 rounds – April 2019 – IPO)

OVERVIEW

  • Video communication technology company that provides a secured cloud-based, online meeting and collaboration platform
  • Integrates existing technologies to share content real-time, enhances collaboration and improve communication experience globally

 

PERFORMANCE METRICS

  • Valuation – $9.2 billion (2019)
  • Revenue – $583.3 million (2019)

 

ACHIEVEMENTS

  • Venture capital-backed and successful initial public offering
  • 7 million monthly app downloads
  • 87.4 million monthly web visits

Sells

  • Multiple Monthly Subscription services available to various customer categories:
    • Zoom meeting and chat – Enterprise video conferencing with real-time messaging and content sharing
    • Zoom Phone – an enterprise cloud-based phone system for company and customer interactions
    • Zoom Telehealth – Video conferencing & e-Consultation system with Electronic Health Record (EHR) & Medical device integrations that allows Hospitals to stay complaint with HIPAA/PIPEDA regulations
    • Zoom Education – Online program delivery platform with over 10,000 schools
    • Zoom video webinars – live virtual events and broadcasting
  • App Marketplace – allows developers/App owners publish their apps and also allow users to connect with various multi-functional technology platforms for increased productivity and enhanced collaboration

Channels

  • Cloud-enabled delivery platform
  • Online and Mobile user-friendly Interface
  • Reseller & Integrator Partners (integrate Zoom technology architecture into their existing platforms to improve service offerings to customers)
  • Referral Program to drive traffic
  • App marketplace

Competencies

  • Founder-led management team
  • Secure, frictionless video communications
  • Quality and performance tracking
  • Artificial Intelligence, cybersecurity (encryption) and cloud computing

Resources

Assets

  • Technology Ecosystem – Partnership with other communication and technology companies including Microsoft and Salesforce
  • Hassle-free integration with over 82 existing technologies
  • Proprietary Unified communications – platform with over 300 features
  • Secured and highly encrypted platforms
  • U.S. Federal Risk and Authorization Management Program (FedRAMP) – certified platform (permits Federal agencies and contractors to use Zoom for collaboration and integration)

Processes

  • Online & Mobile enabled platforms (including Windows, MacOS, iOS, Android)
  • Easy transition between multiple platforms (e.g., Zoom Phone to Zoom Meeting)

Priorities

  • Continuously Increase both individual and corporate customer base
  • Grow bottom line especially profitability

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales.
  2. Develop and implement a governance model to scale, raise capital, protect against the unauthorized use of electronic data, and leverage business ecosystems to increase value
  3. Increase demand by using scientific and technological advances to develop innovative products and services
  4. Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale.
  5. Increase sales by offering a variety of products and services to each market
  6. Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
  7. Increase profitability by applying processes that make products and services easier to understand, produce and deliver
  8. Increase sales by applying big-data analytics to produce information about users, suppliers and customers
  9. To increase value, attain stakeholders’ trust by improving cybersecurity of the company and the players it works with
  10. Increase the company’s value by continuously seeking and receiving funding to support the company’s plans to scale and improve its image in the marketplace

References


Contributors

  • Yinka Olanrewaju-Olawepo
  • Dan Craigen