Scale Assertions

Contribute to Scale Assertions

Scale Assertions Inventory

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ID Function Level Metric Scale assertions
1. TMT 1 Value Increase value by using a compelling image of the desired future company to convince others to provide the funding and resources the company requires
2. TMT 1 Profit Increase profitability by learning to make well-reasoned decisions or conclusions about how to scale from own experience and others
3. TMT 2 Profit Define and implement the plan to scale with the effort, skills, and resilience to increase profitability
4. TMT 2 Value Increase value by being responsible and accountable for creating and making visible the quantifiable benefits the company delivers its stakeholders, including customers, partners, investors, members of the company’s value chain, society, and others
5. TMT 2 Value Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale
6. TMT 2 Demand Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
7. TMT 3 Sales Arrange and apply differently the company’s existing resources to increase sales
8. TMT 4 Profit Arrange and apply resources from different regions to increase profitability
9. TMT 4 Value Shape ethical behavior for all cross-boundary business activities to increase value
10. TMT 4 Value Increase value by simultaneously developing worldwide learning capabilities, multinational flexibility, and global competitiveness
11. TMT 4 Value Eliminate communication and coordination barriers when working with foreign partners that are geographically separate, institutionally distant, and operate in different time zones to increase value
12. TMT 4 Value Increase value by forming good opportunities, combining external and internal resources, and operating across borders to raise capital
13. TMT 4 Value Develop and implement a governance model to scale, raise capital, protect against the unauthorized use of electronic data, and leverage business ecosystems to increase value
14. TMT 4 Profit Develop capabilities to cost-effectively attain scale objectives
15. M&S 1 Sales Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales
16. M&S 1 Market share Increase market share by selling products and services that the target market perceives to be better than available alternatives
17. M&S 1 Sales Increase sales by offering a variety of products and services to each market
18. M&S 2 Market share Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
19. M&S 2 Sales Increase sales by adapting products and services to each market
20. M&S 2 Customer base Increase the number of new customers and the retention rate of existing customers by offering rewards that satisfy customers’ needs for recognition of their loyalty
21. M&S 3 Customer base Sell online using a variety of online and offline promotional channels to increase the number of new customers and the retention rate of existing customers
22. M&S 3 Market share Sell high quality products at lower prices compared to competitors to gain market share
23. M&S 3 Sales Enter a new market by partnering with or purchasing local firms to increase sales
24. M&S 4 Profit Increase profitability by improving links, interactions and shared purpose with local organizations in each region the company operates
25. M&S 4 Sales Increase sales by enabling locals to succeed because of new company
26. PD 1 Demand Increase demand by using scientific and technological advances to develop innovative products and services
27. PD 2 Demand Increase demand by enabling users to participate in product and service development
28. PD 2 Demand Advance product designs and high-quality customer services to increase demand
29. PD 2 Profit Increase profitability by applying processes that make products and services easier to understand, produce and deliver
30. OPS 1 Sales Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales
31. OPS 1 Sales Increase sales by applying big-data analytics to produce information about users, suppliers and customers
32. OPS 2 Profit Standardize processes to increase profit
33. OPS 3 Profit Increase profitability by using an end-to-end solution that links procurement directly with end-consumers to eliminate or reduce inventory and the number of intermediaries between the company and end-consumers
34. OPS 3 Demand Increase demand by meeting or exceeding international product and service standards to overcome barriers to trade and position company as a world-class quality supplier
35. OPS 3 Profit Outsource infrastructure management to increase profit
36. OPS 3 Value To increase value, attain stakeholders’ trust by improving cybersecurity of the company and the players it works with
37. OPS 3 Customer base Dedicate teams with strong mix of marketing and technical skills to increase the number of new customers and the retention rate of existing customers
38 OPS 4 Value Operate systems of coordination, evaluation, and knowledge sharing between headquarters and regional units and among the units themselves to increase value
39. OPS 4 Value Manage cross-border units as operations that are interdependent in terms of information, funding and efficiencies and guided by a coordinated strategy to increase value
40. OPS 4 Profit Increase profitability by using cross-border platforms which enable payments, refunds, logistics, data analytics and offer localization
41. OPS 4 Sales Increase sales by continuously improving people and operations to deliver a portfolio of innovative products and services
42. FIN 1 Value Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace
43. FIN 4 Profit Increase profitability by enforcing policies and procedures for resource configuration, production and coordination, information search and gathering, bargaining, and accountability and enforcement

CIMO Elements

CIMO stands for Context, Intervention (or Investment), Mechanism and Outcome.

You apply CIMO-logic to develop design principles. Please refer to:

Denyer, D., Tranfield, D. and Van Aken, J.E., 2008. Developing design propositions through research synthesis. Organization studies, 29(3), pp.393-413. https://journals.sagepub.com/doi/pdf/10.1177/0170840607088020

Top Management Team Scale Assertions

ID Investment Mechanism Outcome
1. Convince others to provide the required funding and resources Compelling image of the desired future company Value increases
2. Learn from own experience and others Well-reasoned decisions or conclusions about how to scale Profitability increases
3. Define and implement the plan to scale Effort, skill and resilience Profitability increases
4. Be responsible and accountable for creating and making visible Quantifiable benefits the company delivers its stakeholders, including customers, partners, investors, members of the company’s value chain, society, and others Value increases
5. Arrange and direct Community comprised of groups that are external and internal to the company and connect everything needed to scale Value increases
6. Combine two or more resources Value created exceeds the sum of the value that could be created from each resource separately Demand increases
7. Arrange and apply differently Existing company’s resources Sales increases
8. Arrange and apply Resources from different regions Profitability increases
9. Shape Ethical behavior for all cross-boundary business activities Demand Increases
10. Simultaneously develop Learning capabilities, flexibility, and competitiveness across borders Value increases
11. Eliminate Communication and coordination barriers when working with foreign partners that are geographically separate, institutionally distant, and operate in different time zones Value increases
12. Form good opportunities, combine external and internal resources and operate across borders Raise capital Value increases
13. Develop and implement Governance model to scale, raise capital, protect against the unauthorized use of electronic data, and leverage business ecosystems Value increases
14. Develop capabilities Cost effectively attain scale objectives Profitability increases

Marketing & Sales Scale Assertions

ID Investment Mechanism Outcome
15. Develop and sell products Address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions Sales increases
16. Sell products and services Perceived by the target market to be better than available alternatives Market share increases
17. Offer A variety of products and services to each market Sales increases
18. Apply digital technology Brand, market, sell, and service customers more cost-effectively than competitors Market share increases
19. Adapt Product and services to each market Sales increases
20. Offer Rewards that satisfy customers’ needs for recognition of their loyalty Customer base increases
21. Sell online Variety of online and offline promotional channels Customer base increases
22. Sell at lower prices High quality products compared to competitors Market share increases
23. Enter a new market Partner or purchase local firms Sales Increases
24. Improve Links, interactions and shared purpose with local organizations in each region the company operates Profitability increases
25. Enable Locals to succeed because of new company Sales increases

Product Development Scale Assertions

ID Investment Mechanism Outcome
26. Use Scientific and technological advances to develop innovative products and services Demand increases
27. Enable users to participate Product and service development Demand increases
28. Advance Product designs and high-quality customer services Demand increases
29. Apply Processes that make products and services easier to understand, produce and deliver Profitability increases

Operations Scale Assertions

ID Investment Mechanism Outcome
30. Continuously improve User interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and delivery and returns process Sales increases
31. Apply big data analytics Produce information about users, suppliers and customers Sales increases
32. Standardize Processes Profitability increases
33. Significantly reduce inventory and the number of intermediaries between the company and end-consumers End-to-end solution that links procurement directly with end-consumers Profitability increases
34. Overcome barriers to trade and position company as a world-class quality supplier Meet or exceed international product and service standards Demand increases
35. Outsource Infrastructure management Profitability increases
36. Attain stakeholders’ trust Cybersecurity of the company and the players it works with Value increases
37. Dedicate Teams with strong mix of marketing and technical skills Customer base increases
38. Operate Systems of coordination, evaluation, and knowledge sharing between headquarters and regional units and among the units themselves Value Increases
39. Manage Cross-border units as operations that are interdependent in terms of information, funding and efficiencies and guided by a coordinated strategy Value increases
40. Use Cross-border platforms which enable payments, refunds, logistics, data analytics and offer localization Profitability increases
41. Continuously improve people and operations Portfolio of innovative products and services Sales increases

Finance Scale Assertions

ID Investment Mechanism Outcome
42. Seek and receive Continuous funding of company’s plan to scale Value increases
43. Enforce across the company’s units Policies and procedures for resource configuration, production and coordination, information search and gathering, bargaining, and accountability and enforcement Profitability increases